One example of cross-cultural communication is a business meeting between a Japanese and American company．The Japanese culture places a strong emphasis on respect and hierarchy, while the American culture values individualism and direct communication.

During the meeting, the Japanese representatives may take a more reserved and formal approach, using honorific language and bowing as a sign of respect．The American representatives, on the other hand, may be more direct and informal, using humor and speaking openly.

To bridge the cultural gap, both sides may need to make adjustments．The Japanese representatives may need to understand that the American style of communication is not meant to be disrespectful, while the American representatives may need to be more mindful of the cultural differences and adjust their approach accordingly.

Overall, cross-cultural communication requires an understanding and appreciation of different cultural values and customs, as well as the ability to adapt and communicate effectively in different contexts.